B.A. (Hons.) in Media Studies under Kalyani University

'Media' that influence us to form our opinion about a product or a social incident or event are essentially to be studied in higher education to build up individual career in modern era.

Media is a combination of tools of communication. Newspaper, Advertising, Theatre, Music, Film, Radio, Television, Internet come under the umbrella of media. Media Studies comprise different subjects related to media from Mass Communication, Journalism to Audio-Visual Communication to open up a vast horizon for the aspirant students to build up their career either through employment in media and corporate houses or by self-employment. The course is totally vocational and practical based under professional and experienced faculty from Universities, Media and Corporate Sectors.

The young aspirant students having thrive to shine in the field of Management, Technical and Creative sectors of media are essentially advised to join the course. Hons. Subjects under Bachelor of Arts (Hons) in Media Studies (3yrs. Degree Course) Mass Communication, Journalism, Public Relations, Advertising, Marketing, Audio-Visual Communication (Film, Radio, Television, Internet), Photography, Public Service Broadcasting and Community Media.

The course includes communication in fluent English which is required for the present day job market including extensive hands-on training, practical classes comprise still and video photography, editing, web designing, advertising, sound recording and film making

Admission Criteria:
A minimum of 45% in aggregate and 55% in the language or 50% in aggregate and 45% in language.

University of Kalyani
Course Description of 3 Yrs. B.A. (HONS.) IN MEDIA STUDIES
(Mass Communication, Journalism, Audio-Visual Communication)
IMCFTS being an affiliated Institute of the University of Kalyani, follows the B.A. Hons. course structure in Media Studies that has been setout by the University under strict UGC Guidelines. IMCFTS is also a listed non-government Institute under Section 2(f) of the UGC Act. 1956. As per the new regulation, the University has directed the Institute to conduct yearly examinations, Part I, Part II and Part III as per UGC Regulation. Apart from elective and compulsory papers the course contains 8 honours papers as under of 100 marks each.

Mass Communiaction 100 Marks
Journalism 100 Marks
Media Studies 200 Marks
Corporate Communication 100 Marks
Community Media and PSB, Media Law 100 Marks
Practical Papers 200 Mark