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In order to survive and grow, your business needs customers. In order to get customers, you need to promote your business. In the good old days, this was a matter of deciding between a flyer, a brochure, a postcard, or an ad in the local newspaper.
But in today's digital world, the possibilities are endless and overwhelming.
So if you are struggling to figure out the best ways to promote your business; or even just what your options are, you are (a) not alone and (b) in the right place.
In this post, I'm going to cover the 30 most effective ways to promote your business, whether you have no budget, a limited budget, or some wiggle room. We'll go over how to spread the word with respect to:
Promoting your business is a must if you want to stand apart from your competitors and out to your customers, so let's get started with the most popular channel: Google.
Using Google to promote your business is a no-brainer. Capturing more than 90% of the market share, it's one of the best ways to get in front of consumers that are actively searching for solutions. Here are the best ways to use Google to get your name out there:
Your Google Business Profile (Google's term for your Google listing) is what allows your business to show up in Google Maps results, the local section of Google Search results, and also—when someone types in your business name (ideas for creative business names here!) and location—the right-side Knowledge Panel in Search results. As Google gets better and better at catering its results to the searcher's location, this free directory listing should be a top priority.
The key to using your Business Profile to promote your business is to verify ownership of your listing through your free Google My Business account. Once you have ownership, you can optimize your listing to show up higher in search results and for more relevant searches.
A website is a must-have piece of marketing collateral no matter how old-fashioned your business or clients may be. Your website is the go-to for current and prospective customers. Even if they find you on social media or Google, they will want to go to your website and, like your Google listing, it serves to promote your business around the clock. A good business website not only serves as a promotional tool in and of itself—it tells the story of your business and what you offer, provides contact information, and reflects your brand's personality and distinguishing characteristics—but it is also essential for measuring and improving the success of your other promotional tactics.