Dial: +91-33-4007 1991/1920 | Email: imcfts@rediffmail.com |  institute.imcfts@gmail.com  
 
Institute of Mass Communication Film & Television Studies
Affiliated to University of Kalyani
Approved by Department of Higher Education, Govt. of West Bengal & UGC
 
Home » Courses Offered » MA in Mass Communication and Community Journalism
MA in Mass Communication and Community Journalism
 
University of Kalyani
Course Description of MA in Mass Communication and Community Journalism
Total Marks: 1000 (Each Paper 100 Marks)
Duration: 2 Years (4 Semesters)
First Year, First Semester
Paper – 1 – Mass Communication & Society 100 Marks
Paper – 2 – Basic Journalism 100 Marks
a) Reporting & Writing 50 Marks
b) Editing 50 Marks
Paper – 3 – Advanced Journalism 100 Marks
a) Political & Social Journalism 50 Marks
b) Financial Journalism 50 Marks
 
First Year, Second Semester
Paper – 4 – Electronics Journalism 100 Marks
a) Television 50 Marks
b) Radio 50 Marks
Paper – 5 – Communication & Development 100 Marks
a) Development Communication 50 Marks
b) Corporate Social Responsibility 50 Marks
Paper – 6 – Community Communication 100 Marks
a) Film Studies 50 Marks
b) Community Media & Public Service Broadcasting 50 Marks
 
Second Year, Third Semester
Paper – 7 - Corporate Communication 100 Marks
a) Public Relations 50 Marks
b) Marketing & Advertising 50 Marks
Paper – 8 – Media Management & Economics 100 Marks
 
Second Year, Fourth Semester
Paper – 9 – Media Production 100 Marks
a) Print 50 Marks
b) Electronic 50 Marks
Paper – 10 – Elective Papers 100 Marks
(Any one from group A and Group B or only Group C) 50 Marks x 2
 
Group-A
I) Lifestyle Journalism
II) Farm Journalism
III) Sports Journalism
IV) Science Journalism
 
Group-B
I) Web Designing and Hosting
II) Research Methodologies
III) Media and the Law
IV) Event Management
 
Group-C
Film Production

Distribution of Marks between Theory and Practical & the Nature of Practical
No. Papers Marks in Theory Marks in Practical Nature of Practical
First year, First Semester
1 Mass Communication and Society 80 20 Field survey and Communication research
2

Print Journalism

a) Reporting & Writing
b) Editing

 

40
40

 

10
10

News covering, Interviewing
Layout designing
3

Advanced Journalism

a) Political & Social Journalism 
b) Radio

 

40

40

 

10

10

Producing a portfolio of writings on political and social journalism
Interviewing a business tycoon or a public sector honcho
Representation of a business activity through print/ audio-visual/web
   
First year, Second Semester
4

Electronics Journalism

a) Television
b) Radio

 

40
40

 

10
10

TV News writing, script writing, preparation of dope sheets, anchoring.
Making of radio feature, reporting, news reading, news scripting, interviewing
5

Communication & Development

a) Development Communication 
b) Corporate Social Responsibility


40

40


10

10

Social psychology research

Community survey/ case study

6

Communication Communication

a) Film Studies 
b) Community Media & PSB


40 
40


10 
10

Film appreciation writing
A 10-15 minutes media production on public Service

   
Second year, Third Semester
7

Corporate Communication

a) Public Relations
b) Marketing & Advertising


40
40




10
10

Demonstration of an organization and its house journal
Making radio jingles, ad films and production of a concept for print medium
8

Media Management & Economics

80

20

Covering/Designing a media house
   
Second year, Fourth Semester
9

Media Productions

a) Print
b) Electronic

 

40
40

 

10
10

Production of a dummy news paper
Production/ Execution of a television programs
10 Elective Papers (Any one from group A and Group B or only Group C)
Group-A (Any one of the following)
I Lifestyle Journalism 40 10 Producing a portfolio of writings on lifestyle journalism
II Farm Journalism 40 10 Report of visit to a Farm house
III Sports Journalism 40 10 Covering of a sports and interviewing to a sports personality
IV Science Journalism 40 10 Production of a concept on science
Group-B (Any one of the following)
I Web Designing & Hosting 40 10 Designing a demo website
II Research Methodologies 40 10 Writing a research proposal
III Media and the Law 40 10 Dissertation
IV Event Management 40 10 Planning & execution of an event
Group-C
  Film Production 20 80 Pre-Production , Production and Post Production comprising Directorial and Technical hands on training.
Fiction/ Non-fiction film of 15 minutes in Video-format.
The students are to write dissertation papers on their theoretical knowledge and practical experiences on each paper.
Practical marks are also to be allotted on the dissertation papers.

Advertisements
 
 
Website Developer : theITpark.com