MA in Mass Communication and Community Journalism

University of Kalyani
Course Description of MA in Mass Communication and Community Journalism
Total Marks: 1000 (Each Paper 100 Marks)
Duration: 2 Years (4 Semesters)

First Year, First Semester
Paper – 1 – Mass Communication & Society 100 Marks
Paper – 2 – Basic Journalism 100 Marks
a) Reporting & Writing 50 Marks
b) Editing 50 Marks
Paper – 3 – Advanced Journalism 100 Marks
a) Political & Social Journalism 50 Marks
b) Financial Journalism 50 Marks

First Year, Second Semester
Paper – 4 – Electronics Journalism 100 Marks
a) Television 50 Marks
b) Radio 50 Marks
Paper – 5 – Communication & Development 100 Marks
a) Development Communication 50 Marks
b) Corporate Social Responsibility 50 Marks
Paper – 6 – Community Communication 100 Marks
a) Film Studies 50 Marks
b) Community Media & Public Service Broadcasting 50 Marks

Second Year, Third Semester
Paper – 7 - Corporate Communication 100 Marks
a) Public Relations 50 Marks
b) Marketing & Advertising 50 Marks
Paper – 8 – Media Management & Economics 100 Marks

Second Year, Fourth Semester
Paper – 9 – Media Production 100 Marks
a) Print 50 Marks
b) Electronic 50 Marks
Paper – 10 – Elective Papers 100 Marks
(Any one from group A and Group B or only Group C) 50 Marks x 2

Group-A
I) Lifestyle Journalism
II) Farm Journalism
III) Sports Journalism
IV) Science Journalism

Group-B
I) Web Designing and Hosting
II) Research Methodologies
III) Media and the Law
IV) Event Management

Group-C
Film Production

Distribution of Marks between Theory and Practical & the Nature of Practical

No. Papers Marks in Theory Marks in Practical Nature of Practical
First year, First Semester
1 Mass Communication and Society 80 20 Field survey and Communication research
2

Print Journalism

a) Reporting & Writing
b) Editing

 

40
40

 

10
10

News covering, Interviewing
Layout designing
3

Advanced Journalism

a) Political & Social Journalism 
b) Radio

 

40

40

 

10

10

Producing a portfolio of writings on political and social journalism
Interviewing a business tycoon or a public sector honcho
Representation of a business activity through print/ audio-visual/web
   
First year, Second Semester
4

Electronics Journalism

a) Television
b) Radio

 

40
40

 

10
10

TV News writing, script writing, preparation of dope sheets, anchoring.
Making of radio feature, reporting, news reading, news scripting, interviewing
5

Communication & Development

a) Development Communication 
b) Corporate Social Responsibility


40

40


10

10

Social psychology research

Community survey/ case study

6

Communication Communication

a) Film Studies 
b) Community Media & PSB


40 
40


10 
10

Film appreciation writing
A 10-15 minutes media production on public Service

   
Second year, Third Semester
7

Corporate Communication

a) Public Relations
b) Marketing & Advertising


40
40




10
10

Demonstration of an organization and its house journal
Making radio jingles, ad films and production of a concept for print medium
8

Media Management & Economics

80

20

Covering/Designing a media house
   
Second year, Fourth Semester
9

Media Productions

a) Print
b) Electronic

 

40
40

 

10
10

Production of a dummy news paper
Production/ Execution of a television programs
10 Elective Papers (Any one from group A and Group B or only Group C)
Group-A (Any one of the following)
I Lifestyle Journalism 40 10 Producing a portfolio of writings on lifestyle journalism
II Farm Journalism 40 10 Report of visit to a Farm house
III Sports Journalism 40 10 Covering of a sports and interviewing to a sports personality
IV Science Journalism 40 10 Production of a concept on science
Group-B (Any one of the following)
I Web Designing & Hosting 40 10 Designing a demo website
II Research Methodologies 40 10 Writing a research proposal
III Media and the Law 40 10 Dissertation
IV Event Management 40 10 Planning & execution of an event
Group-C
  Film Production 20 80 Pre-Production , Production and Post Production comprising Directorial and Technical hands on training.
Fiction/ Non-fiction film of 15 minutes in Video-format.

The students are to write dissertation papers on their theoretical knowledge and practical experiences on each paper.

Practical marks are also to be allotted on the dissertation papers.